# Welcome to Strategically AI


# Who is Strategically

Strategically AI is a fully agentic AI-driven platform that automates, optimizes, and scales your store’s organic growth. Our AI operates continuously, analyzing data, optimizing product content, and generating high-performing SEO assets—all without manual effort.

{% embed url="<https://youtu.be/0rQrjJIKk-s>" %}

Our autonomous AI agents handle everything from keyword research and clustering to product description optimization and search intent analysis, ensuring your store attracts high-intent traffic and maximizes conversions effortlessly.

These docs provide insights into how our self-operating AI workflows drive measurable results for eCommerce brands—boosting traffic, rankings, and sales around the clock.

{% embed url="<https://docs.google.com/presentation/d/1DvV21jOBcP93w2PmGujCc_rNg8uX5n252uiemPGmKpM/edit?usp=sharing>" %}


# Why choose us?

## **The Agentic AI Powering Thriving eCommerce Brands**

Every successful eCommerce brand has unlocked the same secret: **attracting high-intent traffic at scale**—without relying on expensive paid ads.

#### **The Common Trap: Stuck in the Paid Ads Cycle**

Most eCommerce teams fall into the same pattern:

* Pouring money into **Google and Meta ads**
* Watching margins shrink as **CPCs skyrocket**
* Getting **addicted to paid acquisition**
* Leaving **zero budget for long-term growth**

We hear it all the time:

*"Organic growth takes too long. We need results now!"*

#### **The Hard Truth: Paid Traffic is Temporary**

Paid ads give you quick wins, but you're just **renting customers**—stop paying, and traffic vanishes overnight.

💰 **Paid Traffic = Renting Customers** (Temporary)\
📈 **Organic Traffic = Owning Your Market** (Permanent)

Smart brands **break free from paid ad dependency** by investing in organic growth:

* Stop **paying for every visitor**
* Build **evergreen, high-intent traffic**
* Drive down **blended customer acquisition costs**

#### **The Challenge: Organic Growth Requires Scale**

Growing organic traffic isn’t just about creating content—it requires:

✔ **Content strategy** tailored to search intent\
✔ **AI-powered product and collection page optimization**\
✔ **Strategic internal linking to improve rankings**\
✔ **High-quality SEO articles at scale**

#### **The Agentic Solution: Fully Autonomous SEO for eCommerce**

Strategically AI is **not just a tool—it’s an autonomous AI system** that executes SEO **without constant human input**.

Our **agentic AI** handles every stage of content creation and optimization—working 24/7 to drive **continuous, compounding growth**.

#### **Here’s How It Works:**

**Smart Discovery**\
✔ Identify **high-value page opportunities**\
✔ Uncover **content gaps in your market**\
✔ Find **winning content angles**

**Autonomous Content Creation**\
✔ Generate **SEO-optimized store pages**\
✔ Create **high-converting landing pages**\
✔ Produce **automated, high-quality content**

**AI-Driven Optimization**\
✔ Enhance **product descriptions for search intent**\
✔ Optimize **collection pages dynamically**\
✔ Improve **ranking, engagement, and conversions**

#### **Our AI-First Approach Delivers Real Results**

We’ve engineered a **fully agentic, scalable process** to fuel sustainable organic growth:

✔ **AI-Powered Market Research** – Identify trends & opportunities faster than ever\
✔ **Autonomous Execution** – AI agents handle optimization at scale\
✔ **Continuous Learning & Improvement** – SEO adapts and evolves in real-time\
✔ **Seamless Brand Alignment** – Every piece of content is tailored to your brand voice

With **Strategically AI**, your SEO strategy **never stops working**—it **learns, adapts, and grows your eCommerce business autonomously.**

Ready to unlock fully agentic SEO?


# Why are we different?

## **Our Agentic AI Works 24/7 to Drive Growth at Scale**

At Strategically AI, our **agentic AI agents** operate around the clock to uncover growth opportunities, make **data-driven decisions**, and optimize your store automatically—**driving results without the extra overhead**.

#### **Our Way**

With Strategically AI, you get:

✅ **Affordable pricing starting at just $199/month**\
✅ **No need to hire an agency**—keep control of your SEO strategy in-house\
✅ **Optimize thousands of products and collections in bulk** with ease\
✅ **Focus on scaling organic traffic** to increase your net profit\
✅ **Let AI agents handle all the tedious work**, so you don’t have to

#### **The "Other Guys" Way**

Compare that to the typical approach:

❌ **Paying high agency fees** without clear ROI\
❌ **Spending thousands on ads** just to break even\
❌ Watching **Customer Acquisition Costs (CAC)** continue to rise\
❌ **Struggling with ad dependence**, where stopping ads means losing traffic\
❌ Relying on **cookie-cutter SEO strategies** that rarely deliver results\
❌ Feeling overwhelmed by **constant product and catalog updates**

#### **Why Trust Us?**

We’re not just another SEO tool—we’re an **agentic AI platform** that delivers tangible, data-backed results.&#x20;

With over 300 clients served and **20 million words of SEO content** produced, we know how to drive growth for eCommerce brands.&#x20;

Our insights come directly from **interviews with over 3,000 eCommerce founders**, ensuring we understand what works.

Here’s how we’ve delivered for our clients:

#### **For a Whisky eCommerce Store**

* 61% **increase in clicks**
* 22% **increase in impressions**
* 3.3% **improvement in average position**\
  In just **7 days**, the results were clear.

#### **For a 2,500 SKU eCommerce Store**

* 78% **increase in revenue**
* 102% **boost in average order value (AOV)**
* 33% **higher conversion rate**
* 64% **more 'add to cart' actions**\
  Month-on-month **improvements** that show our system works.

#### **Proven Results**

With **Strategically AI**, you get a **fully autonomous, scalable SEO solution** that delivers consistent, long-term growth—without the traditional SEO struggles. Ready to see results for yourself? **Book a demo** now and let our agentic AI show you how.


# What we cost

## Choose the Right Plan for Your Needs

Our pricing plans are designed to scale with your business, from getting started with AI-driven automation to full-scale enterprise operations. Whether you're exploring automation for the first time or need high-volume capacity, there's a plan for you.

### **Free Plan** - Get started risk-free&#x20;

Ideal for businesses looking to explore AI automation with a **single active campaign**. This plan gives you a taste of what’s possible without any cost.

* **Active campaigns:** 1
* **Product volume:** 10
* **Monthly credits:** 10,000
* **AI agents:** 1
* **Support & integrations:** Not included

### **Grow ($199/month)**

For teams ready to level up, Grow 2 provides more capacity and flexibility while keeping costs manageable. Great for businesses running a single campaign but requiring more resources.

* **Active campaigns:** 1
* **Estimated monthly product volume:** 160
* **Monthly credits:** 16,000
* **AI agents:** 1
* **Support & integrations:** Not included

### **Scale Plan**

Designed for businesses that need **unlimited campaign** capabilities and advanced automation. This plan includes powerful AI-driven automation to boost efficiency.

* **Active campaigns:** Unlimited
* **Product volume:** 400+
* **Monthly credits:** 40,000+
* **AI agents:** 2
* **Custom integrations:** Included
* **Priority support:** Included

### **Enterprise Plan**&#x20;

For large-scale businesses requiring enterprise-level performance, this plan provides **maximum capacity, priority support, and dedicated management**. Tailored for businesses processing thousands of products.

* **Active campaigns:** Unlimited
* **Product volume:** 5,000 – 10,000+
* **Monthly credits:** 500,000 – 1,000,000+
* **AI agents:** Unlimited
* **Custom integrations:** Included
* **Priority support:** Included
* **Dedicated account manager:** Included

### Top up packs

For those who need additional resources, one-time top-up packs are available. However, upgrading to a regular plan offers better value, as you’ll pay less per credit compared to purchasing these packs:

* $250 Pack
* $500 Pack
* $1,000 Pack

### Need more? Let's customize it.

If you require additional capabilities, contact us to discuss a tailored plan that fits your needs.&#x20;


# FAQS

### [General questions](#general-questions)

* [What are workflow credits, and how are they used?](#what-are-workflow-credits-and-how-are-they-used)
* [How do I know how many credits I will use?](#how-do-i-know-how-many-credits-i-will-use)
* [Can I upgrade or downgrade my plan at any time?](#can-i-upgrade-or-downgrade-my-plan-at-any-time)
* [Is there a free trial for the paid plans?](#is-there-a-free-trial-for-the-paid-plans)
* [What happens if I exceed my monthly workflow credits?](#what-happens-if-i-exceed-my-monthly-workflow-credits)
* [Do you offer refunds or a money-back guarantee?](#do-you-offer-refunds-or-a-money-back-guarantee)

### [Plan-specific questions](#plan-specific-questions)

* [How is AI tailored to my brand’s guidelines in the Custom Plan?](#how-is-ai-tailored-to-my-brands-guidelines-in-the-custom-plan)
* [How does Shopify integration work, and is it automatic?](#how-does-the-shopify-integration-work-and-is-it-automatic)

### [Technical questions](#technical-questions-1)

* [Can I get a demo of the platform?](#can-i-get-a-demo-of-the-platform)
* [How does the AI article writer work?](#how-does-the-ai-article-writer-work)
* [What kind of support can I expect for integrations with PIM and eCommerce platforms?](#what-kind-of-support-can-i-expect-for-integrations-with-pim-and-ecommerce-platforms)

### General questions

#### What are workflow credits, and how are they used?

**Workflow credits** are used every time you perform an action within our platform, such as generating SEO-optimized product descriptions, running the SERP analyzer, or writing articles with the AI tool. Each task consumes a certain number of credits based on complexity and length. You can track your usage within your account.

#### How do I know how many credits I will use?

On average, fully optimizing a product requires 100 credits. However, the exact cost may vary depending on the complexity of the changes needed.

Before launching a full optimization campaign, you’ll start by testing on a single product. This approach lets you evaluate the output quality and ensure it meets your expectations before scaling to hundreds of products. Additionally, it provides insight into the cost of the workflow before you rollout.

#### Can I upgrade or downgrade my plan at any time?

You can upgrade or downgrade your plan anytime based on your business needs. Changes take effect at the start of the next billing cycle, so if you upgrade mid-month, the new plan will apply next month. We do not offer any refunds.&#x20;

#### Is there a free trial for the paid plans?

Our **Starter Plan** is completely free and allows you to test key features with 5000 credits. This can give you a feel for the platform before committing to a paid plan.

#### What happens if I exceed my monthly workflow credits?

If you exceed your workflow credits, you can purchase additional credits or upgrade to a higher plan with more monthly credits. Your credit balance is always visible on your dashboard, so you can plan accordingly before you run out.

#### Do you offer refunds or a money-back guarantee?

We currently do not offer refunds on our monthly or annual plans. However, we encourage you to start with the free **Starter Plan** to ensure the platform is a good fit before committing to a paid subscription.

### Plan-specific questions

#### How is AI tailored to my brand's guidelines in the Custom Plan?

We configure the Custom Plan AI models to follow your brand guidelines. This includes adapting the tone, style, and structure of product descriptions to align with your brand voice, ensuring consistency across all your content.

#### How does the Shopify integration work, and is it automatic?

Our Shopify integration is straightforward and automatic. Once integrated, you can push your SEO-optimized product descriptions directly to your Shopify store, saving time and ensuring your products are optimized for search.

### Technical questions

#### Can I get a demo of the platform?

Yes, we offer personalized demos for businesses interested in seeing the platform in action. You can [request a demo here](https://calendly.com/strategically-sam/30min).

#### How does the AI article writer work?

The AI article writer uses **SERP analysis** and **keyword clustering** to generate SEO-optimized content. You provide a target keyword or topic, and the tool analyzes top-ranking articles to create content that matches your SEO goals, helping to boost your rankings and organic traffic.

#### What kind of support can I expect for integrations with PIM and eCommerce platforms?

We offer comprehensive support for Grow Plan customers integrating with your Product Information Management (PIM) and eCommerce platforms. This includes setting up automated workflows, syncing product descriptions, and ensuring seamless data exchange between platforms, with guidance from a dedicated account manager.


# Ecommerce AI agents


# Product optimization agent

-> Extract Shopify data -> AI agents use SERP analysis to write product descriptions, meta descriptions & meta titles -> Update in Shopify

{% embed url="<https://youtu.be/0rQrjJIKk-s>" %}

### Automated product data optimization workflow

{% stepper %}
{% step %}

### Import your product data

Import Link your Shopify store for real-time data integration, or alternatively, upload product data as a CSV file. Shopify data via API or upload product data via CSV&#x20;
{% endstep %}

{% step %}

### Choose products to optimize

Use the campaign setup to provide Emma, your AI agent, with specific instructions. To target specific products, filter product sets by Shopify or Google fields, such as categories, performance, or keywords. Filter options to select the product set you want to optimize.&#x20;
{% endstep %}

{% step %}

### Select product description workflow

Choose the campaign type (e.g., SEO optimization or conversion-focused). Specify constraints, such as word count limits, required keywords, or sections to include in every description. Select a conversion optimization-focused workflow.&#x20;
{% endstep %}

{% step %}

### Run the AI workflow

Hit the play button. Emma will analyze the product data, imagery, and current descriptions. She researches competitors, ranks keywords, and identifies opportunities to enrich product pages. Based on Google Search Console data, Emma makes informed decisions to enhance rankings and traffic potential at the top of each column.
{% endstep %}

{% step %}

### Automate Daily Optimization&#x20;

Set up a dynamic campaign to automate daily workflows (e.g., optimize five products/day). Define cooldown periods for periodic re-optimization.&#x20;
{% endstep %}

{% step %}

### Install directly into Shopify

Publish the optimized product descriptions and tags directly back to Shopify. Updates sync seamlessly across your catalog.
{% endstep %}

{% step %}

### Track the performance

Access Google Search Console data directly from the platform to evaluate traffic and impressions. Monitor Emma’s output and adjustments over time, ensuring alignment with your business goals.
{% endstep %}
{% endstepper %}

### Key features

* **Real-Time Data Integration**\
  Link your Shopify store via API or upload product data as a CSV file for immediate access and updates to your product catalog.
* **Targeted Product Selection**\
  Use the campaign setup to filter and select specific product sets to optimize based on Shopify or Google fields such as categories, performance, or keywords.
* **Flexible Workflow Customization**\
  Choose a campaign type, such as SEO optimization or conversion-focused, and specify constraints like word count, required keywords, or sections to include in every product description.
* **AI-Powered Optimization**\
  With one click, run the AI workflow. Emma analyzes product data, images, descriptions, and competitor content. She identifies SEO opportunities and enriches product pages by leveraging Google Search Console data.
* **Automated Daily Optimization**\
  Set up a dynamic campaign to automate workflows, e.g., optimize five products per day, and define cooldown periods for re-optimization as needed.
* **Seamless Shopify Integration**\
  Publish optimized descriptions, key features, and tags directly to your Shopify store, ensuring smooth updates and synchronization across your product catalog.
* **Performance Tracking**\
  Track the performance of your optimized products via integrated Google Search Console data. Monitor improvements in traffic, impressions, and Emma's ongoing optimizations.

{% hint style="success" %}
If you’re an eCommerce company ready to increase organic sales, click ‘Book demo’ at the left-hand menu to learn more.
{% endhint %}


# PPC & merchant feed agent

*Coming soon!*


# Collection page agent

Find, create, and optimize collection pages at scale.

🚀 Big News: Our Next Ecommerce AI Agent is Here! 🚀

In January, we launched our Product Optimization Agent—helping stores boost rankings, clicks, and conversions effortlessly.

We’ve now released our second agent: **The Collection Page Agent.**

This AI-powered agent :

* Analyze your site data to identify high-value collection page opportunities using keyword clustering&#x20;
* Create, build & publish fully optimized collection pages&#x20;
* Write SEO-friendly content to maximize rankings&#x20;
* Assign relevant products automatically&#x20;
* Add internal links to enhance site structure and improve SEO

All while you sleep. 😴

Want early access?

Book a demo to get on the waitlist! 🔥

{% hint style="success" %}
If you’re an eCommerce company ready to increase organic sales, click ‘Book demo’ at the left-hand menu to learn more.
{% endhint %}


# Pricing & promotional optimization agent

*Coming soon!*


# Account setup


# Set up your Strategically account

Maximize your results by completing our quick and easy onboarding process! This ensures our AI has the data it needs to optimize specifically for your brand.

Once you've created a free account, you can follow the on-screen steps to set up your account.:

{% embed url="<https://app.arcade.software/share/Be1PhCys3Q8ho2cKBGpi>" %}

## **Getting Started with Your Account Setup**

To get the most out of Strategically AI, follow these simple steps to set up your account and connect everything seamlessly.

#### **1. Select Your Business Type**

When prompted, choose the type of business you run—**SaaS, eCommerce, or Blogging**—and click **Next** to proceed.

#### **2. Enter Your Website URL**

Provide your website URL to link your business to the platform. This allows Strategically AI to analyze your site, understand your products or services, and tailor optimizations to your brand.

#### **3. Authenticate with Google Search Console**

Connecting your **Google Search Console (GSC)** account enables data-driven recommendations. Click **“Authenticate with Google Search Console”** and log in using your GSC credentials.

* If you have multiple properties in your GSC account, select your **Default Property**.
* If you only have one property, you can skip this step.

#### **4. Generate Your Brand Kit**

Give the system a moment to generate your **Brand Kit**—this may take a minute or two. Once it's ready, manually specify your **customer's country** and select the appropriate **language variation** (e.g., US English).

#### **5. Connect Your Shopify Store**

To import your existing product and catalog data, connect your Shopify store:

* Enter your **Shopify store URL**
* Enter your **SHPAT** (For detailed instructions, click here)

#### **6. Enter Your Competitors**

Provide details about your competitors to enable competitive analysis and benchmarking.

#### **7. Submit & Get Started**

Once you’ve completed these onboarding steps, you’re ready to create your first campaign! 🎉

If you need any assistance, we're here to help. Let’s grow your business together! 🚀


# Shopify Store Integration

To connect your Shopify store to Strategically AI, you must create a Shopify app—it’s a quick and simple process!

<figure><img src="/files/Db5AsGQApxPuLhKrcMw5" alt=""><figcaption></figcaption></figure>

1. Enter your Shopify store URL. To find your URL:
   1. Log in to your Shopify dashboard and navigate to "Online Store Settings."&#x20;
   2. Go to "Online Store" and then "Domains" in your Shopify admin dashboard. Find Your Store URL:&#x20;
   3. Your store URL should be displayed here. It typically looks like "yourstorename.myshopify.com."
   4. Enter this in the Shopify store URL field on the page below in the Strategically AI app.&#x20;
2. Next, you need to create a Shopify Access token inside Shopify. To do this:
   1. Log in to your Shopify account and open your admin dashboard.
   2. Select Apps and Sales Channels from the left-hand menu.
   3. Click on the option to Create a Custom App for your store and enter Strategically as the App name. Click Create App.
   4. Select Configure Admin API scopes and choose the options to
      1. write\_products
      2. read\_products
      3. write\_publications
      4. read\_publications
   5. Click API credentials and select Install App. Hit Install again.
   6. Hit Reveal Token once to generate Your API Keys beginning with "Shpat..." Copy and save these for future reference, as they will only be visible once.&#x20;
   7. Head to the Strategically platform and enter the API keys you generated to connect your Shopify store.

{% embed url="<https://www.loom.com/share/c5cee3ded3a94afcb4dd4f93a1d35fd6>" %}

**You're All Set!**\
Once the integration is complete, you can use Strategically’s powerful tools to optimize your products and boost your online sales.&#x20;

If you need any assistance, feel free to contact our support team!


# Connect your Google Search Console

Getting started with Google Search Console integration.

{% embed url="<https://app.arcade.software/share/nboo85mGf9BvTJO7aGUZ>" %}

### How to integrate your Google Search Console

To integrate your eCommerce store with Google Search Console, follow these simple steps:

1. **Select "Authenticate with Google Search Console"**
2. **Log in to your Google Account**
3. **Choose the default property for your eCommerce store**

By completing these steps, you can monitor your store’s SEO performance and enhance your visibility in search results. If you need any further assistance, feel free to reach out!


# Setting up your brand kit

Creating **on-brand** product descriptions with **Strategically AI** is effortless. Our AI analyzes your website, learns your unique brand voice, and generates **custom product descriptions** that feel like you wrote them yourself.

### Setting up your brand kit

When you create an account with **Strategically AI**, you'll be prompted to enter your **website URL** and **eCommerce platform**. Our AI will then scan your site to generate a **custom brand kit**, which includes:

* **About the Brand** – A high-level overview of your business.
* **Ideal Customer Profile** – A detailed breakdown of your target audience, including demographics, lifestyle, personality traits, and interests.
* **Brand Point of View** – Your mission, core values, and unique perspective.
* **Location Country** – The primary country where your customers are based.
* **Content Language/Variation** – The language your audience engages with most.
* **Author Persona** – Imagine an AI ghostwriter tailored to your brand. Define their expertise, tone, and deep understanding of your audience.
* **Writing Style & Tone Guidelines** – The voice, tone, and style that best represent your brand.
* **Writing Sample** – An example of content that aligns with your brand’s voice.

**Note:** All fields (except content language) are auto-generated from your website.

### How to edit your brand kit

Want to make changes? Simply log into your dashboard and:

1. Click **Settings** in the bottom left menu.
2. Select **Brand Kit**.
3. Edit any field as needed.

{% embed url="<https://app.arcade.software/share/vXzGC9HaNRa3MtDFetu8>" %}

With your **brand kit in place**, Strategically AI ensures that all your content stays **consistent, on-brand, and optimized** for your audience.


# Change your brand settings

To update your brand settings, simply go to your dashboard and select **Settings** at the bottom left. From there, you can edit:

* Your phone number
* Your brand kit
* Google Search Console and Shopify integrations
* Billing details, view available credits, and purchase credit top-ups

{% embed url="<https://app.arcade.software/share/SpmjTaW9EXlYjRVXW4M9>" %}


# Optimize products


# Create a product optimization campaign

**Strategically AI’s Product Optimization Agent can:**

* Analyze SERPs, competitor data, and your GSC insights to generate actionable recommendations for product optimizations.
* Utilize these recommendations to:
  * Enrich product data
  * Optimize product content, including descriptions, titles, and metadata
  * Perform attribute extraction
  * Add relevant tags
  * Seamlessly update and publish to Shopify

All in one workflow.&#x20;

It takes 2 minutes to set up a campaign that can optimize 100s (or 1000s) of products in one go.&#x20;

{% embed url="<https://app.arcade.software/share/nlVjx3mMoJ2aRT73USv0>" %}

### How to set up a product optimization campaign

Optimizing your product listings is easy with our campaign tool. Follow these steps to create and automate your campaign for seamless product updates.

1. **Select** "Campaigns" from the left-hand menu.
2. **Click** "Create Campaign."
3. **Enter** a campaign name.
4. **Use filters** to choose which products to optimize. You can filter products using Shopify or Google Search Console data.
5. **Click** "Save" to apply the selected filters and populate the product list. Then, click "Next."
6. **Enter** any custom instructions for product optimizations (e.g., specific formatting or keyword preferences).
7. **Select** **a product to test.** This will generate a sample output and estimate the number of credits needed per product.
8. **Automate the campaign by configuring the following settings:**
   * **Campaign Type:** Choose the type of optimization you want to run, static or dynamic.&#x20;
   * **Campaign Duration:** Choose whether the campaign is one-time or rolling.
   * **Publish Updates Automatically:** Decide if the optimized product data should be published automatically or require manual approval.
   * **Number of Daily Products to Optimize:** Specify how many products should be optimized daily.
   * **Cooldown Period:** Set a waiting period before re-optimizing the same products to avoid excessive updates.

Once everything is set, launch your campaign and let the automation handle the heavy lifting. Your product listings will be continuously optimized, helping improve visibility and conversions effortlessly!


# How to choose products to optimize

Ecommerce stores can have 100s or 1000s of products. It can be hard to know how to choose which products to optimize. With Strategically AI, you can use filters from your Shopify store or Google Search Console account to select groups of products to optimize. Here's how.&#x20;

{% embed url="<https://app.arcade.software/share/xYc4QjytPGBfRCOfDX4b>" %}

### How to select the products to optimize

When creating a product optimization campaign, you can use Shopify Analytics or Google Search Console features to select the products. These filters include:&#x20;

#### **Shopify Filters**

* **SEO Title** – The optimized title of the product for search engines.
* **SEO Description** – The meta description shown in search results.
* **Product Handle** – The unique URL slug for the product.
* **Status** – The current state of the product (active, draft, archived).
* **Tags** – Keywords or labels assigned to the product for filtering and organization.
* **Vendor** – The brand or supplier of the product.
* **Price** – The listed selling price of the product.
* **Total Inventory** – The total stock available across all locations.
* **Last Updated** – The timestamp of the most recent product update.
* **Published Date** – The date the product was made publicly available.
* **Category ID** – The unique identifier for the product’s category.
* **Category Name** – The name of the product’s category.
* **Collection Name** – The name of the collection the product belongs to.
* **SKU** – The stock-keeping unit used for tracking inventory.
* **Computed URL** – The automatically generated product URL.

#### **Google Search Console (GSC) Filters**

* **GSC Clicks** – The number of times users clicked on the product’s search result.
* **GSC Impressions** – The number of times the product appeared in search results.
* **GSC CTR (Click-Through Rate)** – The percentage of impressions that resulted in clicks.
* **GSC Average Position** – The product’s average ranking in search results.
* **Keyword Clicks** – The number of clicks generated by specific keywords.
* **Keyword Impressions** – The number of times specific keywords triggered an impression.
* **Keyword Position** – The product’s average ranking for specific keywords.

The filters you choose should align with your business goals. However, common use cases include:

* Identifying all products that are **not ranking on page one** of Google.
* Filtering products within **specific collections** for targeted optimization.
* Finding all products **missing a meta description** to improve SEO.


# Add custom instructions

Ensuring your product content aligns with your brand’s tone and style is crucial for consistency and customer trust. Custom instructions allow you to tailor the optimization process to match your unique voice, ensuring your messaging stays on-brand.

{% embed url="<https://app.arcade.software/share/UGNS2CBElNlmqcGNaeZP>" %}

### How to keep content on-brand with custom instructions&#x20;

1. **Add Custom Instructions** – When setting up a product optimization campaign, add specific guidelines to ensure the content reflects your brand’s style and tone.
2. **Test the Optimization** – Apply the optimization to a single product and review the output.
3. **Evaluate the Results** – If you're happy with the output, create the whole campaign.
4. **Refine if Needed** – If the content doesn’t fully meet your expectations, adjust the instructions and test again until you achieve the desired result.

By using custom instructions, you maintain brand consistency across all product descriptions, ensuring a cohesive shopping experience for your customers.


# Human review

Before enabling the Product Optimization Agent to work on multiple products, you can easily add a human review step to the process in two ways:

1. Conduct an initial test of product optimization.
2. Manually approve products before installation.

### Conduct a test of product optimization

{% embed url="<https://app.arcade.software/share/7ALJvRae8bygvczOJJsW>" %}

* **Create Your Campaign** – Set up your campaign with your desired settings and parameters.
* **Test on a Single Product** – Select one product to run the campaign on and generate an output.
* **Review the Results** – Examine the generated output to see how it aligns with your expectations.
* **Refine with Custom Instructions** – If needed, add custom instructions to adjust the output to better match your brand voice, formatting preferences, or specific requirements.
* **Make Final Adjustments** – Edit or tweak the output manually for any final refinements.
* **Check Credit Usage** – Verify how many credits were used for the product to assess overall campaign efficiency.

### Manually approve products before installation

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**Turning Off Instant Shopify Publishing:**

When creating a campaign, you can turn off instant Shopify publishing. All product changes will require approval before being installed in your store.

**To approve changes:**

1. Go to the **Worker Output** section and open the products.
2. Here, you can view the changes made, including a detailed analysis explaining why each change was recommended.
3. You’ll also be able to see the **before** and **after** versions of the product data.
4. Once you're satisfied with the changes, click **Publish to Shopify** to apply them.


# Automate a campaign

The final step when creating a campaign is to set the automation settings. You can choose to leave the campaign to run autonomously or add approval stages to the process.&#x20;

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### **How to Automate a Product Optimization Campaign**

The final step in creating a product optimization campaign is setting up automation. Here’s how to configure the required settings:

**1. Choose Your Campaign Type**

* **Static:** A one-time campaign that stops once its objectives are met.
* **Dynamic:** A continuous campaign that keeps optimizing new products based on selected filters.

**2. Set the Campaign Duration**

* **One-Time:** Runs once and stops upon completion.
* **Rolling:** Continuously adds new products for optimization based on predefined filters.

**3. Publish Updates Automatically**

Decide whether optimized product data should be **automatically published** or require **manual approval** before going live.

**4. Set the Daily Optimization Limit**

Specify the number of products to be optimized each day.

**5. Define the Cooldown Period**

Set a waiting period before re-optimizing the same product to prevent frequent changes.

Once these settings are in place, your campaign will run automatically, streamlining product optimization and maximizing efficiency!


# Review worker output

Once your campaign is live, monitoring its progress is essential to ensure effective product optimizations. The **Worker Output** tab provides valuable insights into how your campaign is performing, helping you track changes, review optimizations, and manage credit usage with ease.

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Here’s what you’ll find in the **Worker Output** section:

* **Optimized Products:** View the total number of optimized products and see which specific items were targeted in the campaign.
* **Change Overview:** Get a detailed breakdown of all modifications, with a before-and-after comparison to highlight improvements.
* **Credit Usage:** Monitor the number of credits used per optimization for full transparency in resource allocation.
* **Pre-Optimization Analysis:** Review insights and recommendations generated before optimizations, giving you a clear understanding of the rationale behind each change.
* **Product Review:** Before finalizing updates in Shopify, you can manually review the optimized products to ensure they meet your expectations.

This streamlined process gives you **full control** over your campaign’s results, allowing you to make informed decisions and refine your optimizations as needed.


# Review campaign performance

Tracking Campaign Performance with Google Search Console Integration

With **Google Search Console (GSC) integration**, Strategically AI provides real-time insights into your product optimizations, allowing you to measure their impact directly from your dashboard. This integration ensures that every change is backed by actual search performance data, helping you refine your strategy for maximum results.

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### Reviewing campaign performance and product insights

With Strategically AI, you have complete visibility into your optimization campaigns. You can choose to:

* **View all campaigns at once** for a high-level overview of performance.
* **Drill down into individual campaigns** to analyze specific optimizations in detail.

For each **individual product**, you can access key performance metrics, including:&#x20;

* **Page Metrics:** Track impressions, clicks, click-through rate (CTR), and search position over different timeframes—**7 days, 14 days, 12 weeks, or 12 months**—to assess progress.
* **Before & After Comparison:** See exactly how each product was optimized with a side-by-side comparison of the original and updated content.
* **Detailed Change Log & Recommendations:** Review the precise modifications made to product titles, descriptions, attributes, and metadata, along with AI-driven insights for further improvements.&#x20;
* **Change Timeline:** Track when each optimization was applied, ensuring you have a clear record of updates over time.

This level of insight helps you monitor performance trends, measure the impact of optimizations, and fine-tune your strategy for even better results.


# SEO tools


# Keyword Explorer

Find High-Value Keywords in Seconds

Keyword research is the foundation of any successful SEO strategy. With our **Keyword Discovery Tool**, you can generate **thousands of related keywords** based on a single seed term—complete with search volume, keyword difficulty, and CPC insights.&#x20;

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## **How to Use the Keyword Discovery Tool**

Keyword Discovery allows you to quickly generate thousands of related terms based on a seed keyword, complete with search volume, keyword difficulty, and CPC data. Follow these steps to start your research:

#### **Step 1: Name Your Project**

Begin by assigning a name to your keyword research project. This helps you keep your work organized and easily accessible.

#### **Step 2: Select a Research Method**

Choose the approach that best fits your needs. You can explore competitor-based research, topic-based discovery, or other advanced methods.

#### **Step 3: Enter Your Seed Keyword**

Input a **primary keyword** related to your business or content topic. The tool will generate hundreds of related keyword suggestions.

#### **Step 4: Specify Your Target Location**

For **SERP analysis**, select the country you want to analyze. This ensures you receive location-specific keyword data tailored to your audience.

#### **Step 5: Click “Next” to Generate Keywords**

Once you’ve entered the required details, click **Next** to generate your keyword list. You’ll receive:\
✅ Thousands of keyword suggestions\
✅ Search volume, difficulty scores, and CPC insights\
✅ AI-powered filtering options for easy sorting

**What’s Next?**\
You can download your keyword list as a **CSV file** or push it directly into **Keyword Clustering** to group related terms and identify content opportunities.

Start exploring now and discover the keywords your site is missing!


# Keyword Clustering

-> Enter seed keyword -> Extract 1000s of related keywords ->Cluster keywords into topics.

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### How to create 100s of topic ideas

{% stepper %}
{% step %}

### Generate keywords

* **Go to Keyword Explorer**: On the left-hand menu, select **Keyword Explorer** to access the Keyword Discovery page.
* **Set Up Your Project**:
  * Name your project (e.g., "Fitness Ideas").
  * Choose a research method:
    * **Search by Seed Keyword**: Enter a keyword (e.g., "home workouts").
    * **Upload a CSV**: If you have a list of keywords.
  * **Select Your Location**: Choose your target audience’s location (e.g., United States).
* **Click Find Keywords**: The tool will generate a list of keyword suggestions.
  {% endstep %}

{% step %}

### Cluster keywords

* **Select Keywords**: Choose the most relevant keywords for your business.
* **Click Cluster Keywords**: The tool will group similar keywords into clusters, representing potential topic ideas.
  {% endstep %}

{% step %}

### Generate topic ideas

**Review Topic Suggestions**: Based on keyword clusters, Strategically will suggest topics. You can refine these based on your business goals.
{% endstep %}
{% endstepper %}

### Key features

* Keyword Explorer generates a large list of niche-related keywords.
* Project setup allows naming and choosing a research method (seed keyword or CSV).
* Location targeting tailors keyword research to specific regions.
* Keyword clustering groups related keywords into clusters for easier topic creation.
* Topic generation suggests content ideas based on keyword relevance and search volume.

### Best practices

* Name projects clearly for easy identification.
* Use a seed keyword or upload a CSV to optimize keyword research.
* Select the location of your target audience for relevant results.
* Review and select keywords that align with business goals.
* Use clustering to create content that covers multiple search terms.
* Refine topic ideas based on business strategy for greater relevance.


# AI Writer

-> Use AI-powered SERP analysis to reverse-engineer an SEO article designed to rank.

With Strategically AI, you can quickly create SEO-optimized articles. Our tool analyzes top-ranking articles for your target keyword and location, generating content based on SEO best practices.

{% embed url="<https://www.loom.com/share/af69c09ad9944883aaca3707383da743?sid=5262942a-c28b-4d9a-ba91-63b645c07ef7>" %}

### Create SEO-optimized articles with advanced SERP analysis

{% stepper %}
{% step %}

### Log in and select AI writer

Log in to Strategically AI and select **AI Writer**. You’ll be directed to the **Article Generator** page.
{% endstep %}

{% step %}

### Choose writing mode

* **Write with AI**: AI analyzes top 10 articles and generates content.
* **Write Yourself**: Use the AI’s SEO-optimized outline to guide your writing.
  {% endstep %}

{% step %}

### Enter the article details

* **Target Keyword**: Enter the main keyword.
* **Location**: Select UK, USA, or Australia.
* **Analyze URLs**: Toggle on to provide specific URLs for analysis.
  {% endstep %}

{% step %}

### Generate article

Click **Generate Article**. The process takes about 10 minutes. Once done, click **Edit Article** on the **My Articles** page.
{% endstep %}

{% step %}

### Optimize your article with the content score

**What is Content Score?**

The **Content Score** (0-100) shows how optimized your article is compared to competitors based on factors like keyword usage, headings, content length, and SEO best practices.

#### **Score Ranges**

* **0-33**: Low-quality content.
* **34-66**: Decent, but can improve.
* **67-100**: Highly optimized.

#### **Improving Your Content Score**

* Edit headings, paragraphs, and word count to meet recommendations.
* Include suggested keywords without overstuffing.
* Focus on balancing optimization while keeping content natural and reader-friendly.
  {% endstep %}
  {% endstepper %}

### Key features

* AI-powered article generation based on top-ranking search results
* Two writing modes: AI-generated content or SEO-optimized outlines for manual writing
* Location-specific optimization for the UK, USA, Canada, or Australia
* Option to analyze specific URLs for focused content generation
* Content Score from 0-100 based on SEO factors
* Automated SEO recommendations for keyword usage, headings, and structure

### Best practices

* Aim for a Content Score of 67-100 for optimal SEO
* Include recommended keywords and headings without overstuffing
* Ensure content is natural and reader-friendly while optimizing
* Focus on improving headings to boost your Content Score
* Avoid over-optimization; aim for balance instead of all green indicators
* Use well-researched keywords and consult support if needed


