Identify & create collection pages

-> Identify collection page opportunities and create on-brand, custom content designed to rank.

Automated collection page creation workflow

This guide walks through creating or updating a Shopify collection page with a short description, FAQ, and other key SEO elements.

1

Create a supergrid for the collection pages

Improve your existing collection pages by importing them from Shopify or using the Keyword Clustering tool to identify key collection pages for optimization. Select the pages you want to enhance and create a "supergrid" to streamline the optimization process.

2

Apply pre-built workflows

Choose Advanced Options and select "Update an Existing Template." This will open a new workspace where you can update page content.

The template provides prebuilt workflows that are automatically applied to relevant data columns, such as:

• Collection description

• FAQs

• Meta title

• Meta description

• Shopify account updates

3

Submit the workflow

Click the button to submit your workflow and begin running the collection description process. You can create custom workflows to suit your needs, but here are some examples of pre-built workflows:

• Generate Content for FAQs: The workflow will generate FAQs and content based on the collection title. For instance, it may create questions and answers about the distillery.

• Write Meta Descriptions and Titles: Use the workflow to generate optimized meta descriptions and meta titles for the collection page.

4

Approve and import into Shopify

Best practices

• Always review automated product assignments

• Check keyword relevance scores before approval

• Ensure collection names match search intent

• Verify all meta descriptions are unique

• Monitor collection performance metrics

Key metrics to track

• Organic traffic to collection pages

• Conversion rate per collection

• Average order value

• Time on page

• Bounce rate

• Product click-through rates

Troubleshooting

• If products are incorrectly assigned, adjust the matching criteria

• For suboptimal content, modify generation parameters

• In case of integration issues, contact support

• For poor performance, review keyword alignment

If you’re an eCommerce company ready to increase organic sales, click ‘Book demo’ at the left-hand menu to learn more.