# Product optimization agent

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### Automated product data optimization workflow

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{% step %}

### Import your product data

Import Link your Shopify store for real-time data integration, or alternatively, upload product data as a CSV file. Shopify data via API or upload product data via CSV&#x20;
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### Choose products to optimize

Use the campaign setup to provide Emma, your AI agent, with specific instructions. To target specific products, filter product sets by Shopify or Google fields, such as categories, performance, or keywords. Filter options to select the product set you want to optimize.&#x20;
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### Select product description workflow

Choose the campaign type (e.g., SEO optimization or conversion-focused). Specify constraints, such as word count limits, required keywords, or sections to include in every description. Select a conversion optimization-focused workflow.&#x20;
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{% step %}

### Run the AI workflow

Hit the play button. Emma will analyze the product data, imagery, and current descriptions. She researches competitors, ranks keywords, and identifies opportunities to enrich product pages. Based on Google Search Console data, Emma makes informed decisions to enhance rankings and traffic potential at the top of each column.
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### Automate Daily Optimization&#x20;

Set up a dynamic campaign to automate daily workflows (e.g., optimize five products/day). Define cooldown periods for periodic re-optimization.&#x20;
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### Install directly into Shopify

Publish the optimized product descriptions and tags directly back to Shopify. Updates sync seamlessly across your catalog.
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### Track the performance

Access Google Search Console data directly from the platform to evaluate traffic and impressions. Monitor Emma’s output and adjustments over time, ensuring alignment with your business goals.
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### Key features

* **Real-Time Data Integration**\
  Link your Shopify store via API or upload product data as a CSV file for immediate access and updates to your product catalog.
* **Targeted Product Selection**\
  Use the campaign setup to filter and select specific product sets to optimize based on Shopify or Google fields such as categories, performance, or keywords.
* **Flexible Workflow Customization**\
  Choose a campaign type, such as SEO optimization or conversion-focused, and specify constraints like word count, required keywords, or sections to include in every product description.
* **AI-Powered Optimization**\
  With one click, run the AI workflow. Emma analyzes product data, images, descriptions, and competitor content. She identifies SEO opportunities and enriches product pages by leveraging Google Search Console data.
* **Automated Daily Optimization**\
  Set up a dynamic campaign to automate workflows, e.g., optimize five products per day, and define cooldown periods for re-optimization as needed.
* **Seamless Shopify Integration**\
  Publish optimized descriptions, key features, and tags directly to your Shopify store, ensuring smooth updates and synchronization across your product catalog.
* **Performance Tracking**\
  Track the performance of your optimized products via integrated Google Search Console data. Monitor improvements in traffic, impressions, and Emma's ongoing optimizations.

{% hint style="success" %}
If you’re an eCommerce company ready to increase organic sales, click ‘Book demo’ at the left-hand menu to learn more.
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