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How to choose products to optimize

PreviousCreate a product optimization campaignNextAdd custom instructions

Last updated 3 months ago

Ecommerce stores can have 100s or 1000s of products. It can be hard to know how to choose which products to optimize. With Strategically AI, you can use filters from your Shopify store or Google Search Console account to select groups of products to optimize. Here's how.

How to select the products to optimize

When creating a product optimization campaign, you can use Shopify Analytics or Google Search Console features to select the products. These filters include:

Shopify Filters

  • SEO Title – The optimized title of the product for search engines.

  • SEO Description – The meta description shown in search results.

  • Product Handle – The unique URL slug for the product.

  • Status – The current state of the product (active, draft, archived).

  • Tags – Keywords or labels assigned to the product for filtering and organization.

  • Vendor – The brand or supplier of the product.

  • Price – The listed selling price of the product.

  • Total Inventory – The total stock available across all locations.

  • Last Updated – The timestamp of the most recent product update.

  • Published Date – The date the product was made publicly available.

  • Category ID – The unique identifier for the product’s category.

  • Category Name – The name of the product’s category.

  • Collection Name – The name of the collection the product belongs to.

  • SKU – The stock-keeping unit used for tracking inventory.

  • Computed URL – The automatically generated product URL.

Google Search Console (GSC) Filters

  • GSC Clicks – The number of times users clicked on the product’s search result.

  • GSC Impressions – The number of times the product appeared in search results.

  • GSC CTR (Click-Through Rate) – The percentage of impressions that resulted in clicks.

  • GSC Average Position – The product’s average ranking in search results.

  • Keyword Clicks – The number of clicks generated by specific keywords.

  • Keyword Impressions – The number of times specific keywords triggered an impression.

  • Keyword Position – The product’s average ranking for specific keywords.

The filters you choose should align with your business goals. However, common use cases include:

  • Identifying all products that are not ranking on page one of Google.

  • Filtering products within specific collections for targeted optimization.

  • Finding all products missing a meta description to improve SEO.