# Setting up your brand kit

Creating **on-brand** product descriptions with **Strategically AI** is effortless. Our AI analyzes your website, learns your unique brand voice, and generates **custom product descriptions** that feel like you wrote them yourself.

### Setting up your brand kit

When you create an account with **Strategically AI**, you'll be prompted to enter your **website URL** and **eCommerce platform**. Our AI will then scan your site to generate a **custom brand kit**, which includes:

* **About the Brand** – A high-level overview of your business.
* **Ideal Customer Profile** – A detailed breakdown of your target audience, including demographics, lifestyle, personality traits, and interests.
* **Brand Point of View** – Your mission, core values, and unique perspective.
* **Location Country** – The primary country where your customers are based.
* **Content Language/Variation** – The language your audience engages with most.
* **Author Persona** – Imagine an AI ghostwriter tailored to your brand. Define their expertise, tone, and deep understanding of your audience.
* **Writing Style & Tone Guidelines** – The voice, tone, and style that best represent your brand.
* **Writing Sample** – An example of content that aligns with your brand’s voice.

**Note:** All fields (except content language) are auto-generated from your website.

### How to edit your brand kit

Want to make changes? Simply log into your dashboard and:

1. Click **Settings** in the bottom left menu.
2. Select **Brand Kit**.
3. Edit any field as needed.

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With your **brand kit in place**, Strategically AI ensures that all your content stays **consistent, on-brand, and optimized** for your audience.